What is Digital Marketing?
Digital marketing refers to all marketing efforts that use electronic devices or the internet. It includes digital channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing strategies can include various tactics like content marketing, search engine optimization (SEO), social media marketing, email marketing, online advertising, influencer marketing, and more. The goal of digital marketing is to reach target audiences in a timely, relevant, and cost-effective manner, driving engagement, conversions, and ultimately, business growth.
